Pinterest could be forced to ‘change its name’


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Judges ruled that the social network cannot use the Pinterest trademark in Europe after a claim by a rival startup

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Pinterest could be forced to change its name in Europe after losing a trademark dispute with a rival startup.

Alex Hearn, founder of London-based social news aggregator Premium Interest, registered the ‘Pinterest’ trademark in January 2012, two years after the US picture sharing service launched. However, Pinterest had not formally entered the European market or even registered its name in the US.

Judges at the European Commission Office for Harmonisation of the Internal Market (OHIM), the EU’s trademark office, ruled that Mr Hearn still holds the rights to the name after the website – which has to pay court costs of €300 (£250) – failed to prove that it is well-known enough in the continent.

“Pinterest will have to change their name if they don’t get a licence from him,” Adam Morallee, the lawyer who represented Premium Interest during the case, told TechCrunch.

Pinterest could appeal the November ruling, which was recently made public, by providing documents showing it was known in Europe before the trademark was registered. However, Mr Morrallee said that this may not be possible due to complex rules surrounding the introduction of new evidence in OHIM appeals.

“To win the case they have to show they had rights before Premium Interest in Europe. OHIM refused that on the basis of the evidence put forward. The fact they are well known in the U.S. is not relevant. What matters is their rights in Europe. And they didn’t have any at the relevant time,” he said.

Pinterest allows users to “pin” content from around the web to their virtual boards, creating themed collections of images. Similarly, Premium Interest is based on personal curated news feeds.

Simon Bennett, an intellectual property lawyer at Fox Williams, said: “This case shows the dangers of not moving quickly in all major markets around the world, which is particularly important for a digital online business like Pinterest. Also, earlier reputation in another country, such as the US, may not be enough in a different jurisdiction if your weren’t the first to apply.”

“We see this happen frequently where a foreign company entering the market thinks that they will be able to easily defeat a local mark. It doesn’t always work and even if you are bigger you may not get your own way.”

“Given the stakes, Pinterest are bound to appeal. However, they will face an uphill battle. Negotiating from a winning position, the price tag for any potential settlement with the profile of Pinterest is likely to be high but so would the costs of a rebrand.”

A spokeswoman for Pinterest said: “We expect to win on appeal because the Pinterest mark was, in fact, already famous and overwhelmingly associated with our service in Europe and throughout the world when Premium Interest filed its application.”

“We submitted extensive evidence of fame in goodwill in the UK and the EU, but the OHIM rejected that evidence on the ground it didn’t come from a neutral source. That requirement was legally improper and we expect that mistake to be corrected on appeal.”

Pinterest announced yesterday that it had acquired VisualGraph, an image recognition and visual search startup.

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DIY Snowman Painted Jars


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Here is a cute tutorial for a DIY project which consists in a painted jar that has a snowman on it. So we’ll just call it Snowman Jar. As the winter holidays are approaching we thought this tutorial will help you bring the holiday spirit in your home. This craft was created using a glass jar, but you can also paint this nice snowman on any other surface, such as fabric and even wood. So here are the supplies you will need for this project:

• one glass jar (in this case)
• one liner brush
• one shadier brush
• one smaller brush
• brown and black colored craft pens
• white pen
• a toothbrush
• acrylic spray sealer, a matte one
• the pattern of the snowman
• and acrylic paint for the snowman ( green, white, red, blue, brown, golden and any other colors you’d like your snowman to be)

And now, let’s see the steps for making this craft:

1. Be sure that your jar is clean and label-free otherwise the paint won’t look good on it. So you’ll need a clean and washed surface on which to paint.

2. Apply the first coat of paint on the jar. In the picture we found this one was green, but you can get creative and use any other color you want. Let it dry and then apply a second coat of acrylic paint of the same color.

3. Now trace the pattern of the snowman and then start with painting the body, its clothes and cute face. For this you can use any of the colors above. Just let your imagination run free.

4. Now paint its arms and other little details such as the buttons on its coat. Again, you don’t need to make your snowman look just like the one in the picture we found, use your creativity to personalize it.

5. You can now use the black and brown pen to add some stitches to the snowman’s clothes. All you have to do now is write the text that says ‘snow place like home’ and with the use of the toothbrush, splatter white paint all over the jar. Looks like real snow, doesn’t it?

6. Now the last step is to take the acrylic spray sealer and spray the whole jar 2 or 3 times in order to fix the paint.

And that is all you need to do, to re/create this cute holiday decoration, that we are sure your children will love too.

For more Crafts and DIY CLICK

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Vintage Inspired Poison Bottles


Happy Fall, ya’ll!  I’m back from House Vintage, with a free and easy decoration to celebrate my favorite holiday… Halloween.  This project only takes a few minutes and can be made by recycling things you already have.
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Step 1:
empty bottle
Look around the house.  Chances are you have some empty bottles that could use some up-cycling.  Make sure the bottles are clean, and remove any existing labels.  I find a soak in warm water or an adhesive remover works well for this.  I like to look for interesting glass containers like these beakers when I am out thrifting.  They are great for this project, but also look pretty with flowers in them other times of the year.
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Step 2:
labels
There are many sites online where you can download Halloween labels for free.  The labels above are from The Graphics Fairy, but a quick Pinterest search will yield other options as well.  Download your labels and print them on adhesive backed paper.  If you don’t have adhesive backed paper, double-sided tape works too.  Cut each label out, and position onto your bottles.

Step 3: Fill and Display

I like to fill the bottles with water and food coloring to make them extra spooky.  Then set them among your Halloween decor for a great vintage inspired look, that won’t break the bank.

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Step 2:
I am starting my search for bottle right now! These are so perfect for a little spooky Halloween decor!
Look around the house.  Chances are you have some empty bottles that could use some up-cycling.  Make sure the bottles are clean, and remove any existing labels.  I find a soak in warm water or an adhesive remover works well for this.  I like to look for interesting glass containers like these beakers when I am out thrifting.  They are great for this project, but also look pretty with flowers in them other times of the year. – See more at: http://www.alittletipsy.com/#sthash.85vtaoAP.dpuf
Step 1:
Happy Fall, ya’ll!  I’m back from House Vintage, with a free and easy decoration to celebrate my favorite holiday… Halloween.  This project only takes a few minutes and can be made by recycling things you already have. – See more at: http://www.alittletipsy.com/#sthash.85vtaoAP.dpuf

 

My Fashion Designs Polyvore/Fantasy Shopper


My Own Personal Style

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Styled by Lisa warren for Event Mesh-Up

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Style Assist Response Styled by Lisa warren

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Styled by Lisa warren for Event Shoe Style

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styled on Fantasy Shopper

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Style Assist Response Styled by Lisa warren

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Style Assist Response Styled by Lisa warren

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Style Assist Response Styled by Lisa warren

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styled on Fantasy Shopper

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Styled by Lisa warren for Event Hang on to your Hat

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Styled by Lisa warren for Event Spring Sunnies

For more of my Personal designs Click Here

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40 DIY Beauty Hacks That Are Borderline Genius


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From hair to makeup, there are always going to be shortcuts that will help you to save time and get that magazine model look, without spending hours or a small fortune in doing so. We have collected a list of 40 beauty hacks that are easy, inexpensive and best of all, very effective. Use one or use them all to get the look that you want in just a few minutes each day.

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